How About Adidas’ New ‘Thintech’

Oct 17

How About Adidas’ New ‘Thintech’

Adidas is always the lead in sports accessories revolution. Adidas Golf debuted what it calls a “revolutionary” new golf shoe this week at the Justin Timberlake (Justin Timberlake Celebrated For His Friendly Course) Shriners Hospital For Children Open in Las Vegas. The Adidas Tour 360 4.0 features an advance in technology that the company calls “thintech”—a low-profile sole with an ultrathin cleat—attachment system.

We write a lot about golf shoes, not because of some fetishistic interest, but because golf shoes are both essential equipment and fashion, and therefore constantly changing. In this case, the idea is to get golfers lower to the ground—32 percent lower, according to Adidas executives—which could lead to better ball striking. Among the golfers wearing the new Adidas shoes at the Shriners tournament were early leaders Jim Furyk, Tim Petrovic, and Martin Laird.

The “thintech” technology will eventually be incorporated throughout Adidas’ Tour 360 line, according to company executives, including the high-end Tour 360 Limited, which costs about $250. The new Tour 360 4.0 will run about $180.

WHAT’S OLD IS NEW, INCLUDING THE ’60s GOLF LOOK

To some, especially the young, the 1960s are already viewed as “classic.” The ’60s look in golf, often conflated with the early ’70s, is considered vintage.

Now Dunning, the Toronto-based sportswear company, is introducing its Tour Slim Fit polo shirts, which are said to harken back to the glory days of Jack Nicklaus (Golf Tips From Jack Nicklaus) and Tom Watson (Watson had his first tour win in 1974). The shirts feature close-to-the-body “vintage ’60s inspired tailoring,” according to the company. That means narrower in the shoulders and torso, with a mid-bicep sleeve (many modern shirts are elbow length). While nostalgic in style, the shirts feature modern innovations like moisture management, odor control, and wrinkle resistance. They cost $89.

So in addition to the driving range, some of us will need to spend more time at the gym.

Golf is an attitude.
Discount Golf Equipment

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